Do you know one of the biggest reasons far too few business people are successful?
It’s because they’re afraid of criticism from other people?
They worry that other people may think ill of them if they do something outside of the “norm”.
The problem is the work “norm” comes from “normal”. But to be normal is to be the same, a commodity, an interchangable cog, no different than anyone else. As my friend Jimmy Vee of Gravitational Marketing says, “Same is Lame.” And that to me would be incredibly boring. No to mention far less profitable!
Many won’t run proven successful marketing pieces because they worry others may criticize or question their “professionalism”. So, instead of doing what they want to do and need to do to succeed, they do the same exact thing everyone else is being unsuccessful with or worse, they do nothing. All because they hate criticism.
But you know what? Criticism is actually a good thing.
Why? Not because you should pay any attention to it–most of it is advice given by those completely unqualified to give you advice. Content of most criticism is completely worthless–it’s just the other person trying to make themselves feel important. Criticism is important because it’s a sign you’re on the right track. You cannot succeed without other people being critical of you. It’s not possible.
You see, when you start doing what other people won’t, when you start taking action where other people are too afraid to, you make others realize their own shortcomings, and they don’t like that. Instead of looking themselves in the mirror and taking action to get results, they take the easy way out and criticize you. That way they don’t have to admit to themselves they’re too scared or lazy to do what you’re doing.
Now that has been a very hard lesson for me to learn; and unfortunately, I’ve had to relearn it several times in my life. You see, I’m just like you; I want to be liked by everyone. But, that’s not possible. In fact it is not a good thing at all.
When I was in High School I decided I wanted to play football, not because I really wanted to play but because I wanted to be popular. So, I spend most afternoons after school getting the ever-loving crap kicked out of me by guys much larger than I. After two seasons of getting clobbered in practice and then freezing my ass off sitting on the bench at games, I finally realized that it would be a whole lot more fun sitting in the stands, snuggled up under a blanket with a cute girl than sitting there on that cold wooded bench with a bunch of sweaty, smelly guys.
Later, when my father retired from the business, and I went to work for another company, I didn’t do the kind of marketing I needed to do and knew would be successful because I didn’t want to be criticized by the other originators who worked there. It had to get almost to the point of starving to death before I put my ego on hold and began getting the kind of marketing out there that would generate the leads I needed and said “screw-you” to the more “professional” originators in the company. And was instantly more successful, which ironically caused even more criticism. I remained upset all the way to the bank!
Criticism is a way for people to cover up their own shortcomings, a way to bring you down to their level. If people are critical of you, and you’re getting the results you want, then you should be happy–it means you’re successful.
If you look at some of my most successful marketing pieces that I have created and used over the years, you’ll immediately see that they are butt ugly! They are not four-color slick on glossy stock. Yes, I and many others certainly used those kinds of marketing pieces very successfully. But, the vast majority of the most successful marketing I and those who follow my direction have done is low cost, ugly stuff. And the ones who are not particularly successful using what we suggest are, in many cases, horrified to use them because they do not have the level of “professionalism” they feel necessary to avoid criticism.
In fact, I know one top marketer who routinely produces two very different versions of the same marketing piece. One set of marketing items that he actually uses to produce massive results in his business, and a completely different set to show his wife so she can show her friends the beautiful if unproductive version of his marketing.
When asked why he didn’t just explain it to his wife, he stated, “Her ego will not allow her to show her friends and family the marketing materials that actually work. And frankly, producing the unused second set is far less expensive than a divorce.”
And speaking of “professionalism” – to me what that word really means is:
“Doing a high quality job for the client and putting enough money in your pocket on an ongoing basis to allow you to provide yourself and your family the life and lifestyle you and they deserve.”
There’s a really dumb saying – “I’m poor but I’m proud.”
That is the problem with most critics – they are too proud to do what it takes not to be poor.
Now, I can fully understand why many people are afraid of criticism. It’s in their DNA. No I’m not kidding!
I’ve been working with a wonderful lady named Illania Hofler – she started out as a massage therapist but has spend considerable time learning how to help people recognize the programming that has been put in place by their parents and grand parents. Programming that keeps people (including me) from reaching their full potential.
I don’t have time to go into details now, but shortly I will be sharing some interviews I’ve done with Illania and I believe you will begin to see just how powerful what she has to share with you can be.
Until next time, this is Doug – Dr Doug – Huggins reminding you…
“Let us be thankful for fools. But for them the rest of us could not succeed” - Mark Twain
Mortgage and real estate professionals – learn more about some of my “ugly” but highly successful marketing concepts in my newly updated book –
Why Most Mortgage Marketing Fails and What You Can Do to Fix Yours – available at Amazon.com for the Kindle.
http://amzn.to/bSVg3t
My first rebroadcast will be my interview with Mr Michael Gerber – best selling author of E-Myth Revisited and Founder of E-Myth International. 
Government & Journalists
And we want to trust our health care to government – 2nd verse
No Comment – It’s Just Too Easy!
The way many young guys wear their pants, you could see the crack from a distance
“The fact that I’m paranoid doesn’t mean there are not people out to get me”
Does this mean we can all opt out of Obama-Care?
Too stupid to be a criminal.
AMAZING!!
OOOKAAAAY
What happened here? Did the first Grady not die?
A Real Class Act Here!
One of the nice things about the satellite radio system is that you have a large number of listening options; and that’s a benefit when I want to relax on a flight. 
