
Conventional Wisdom
Growing up, did you ever have a teacher or your parents say to you something like - “just because someone else is doing it, doesn’t mean you should…”? Or, better yet, “just because a million people jump off a cliff doesn’t mean it’s a smart thing to do!”
Good advice, both of these. But the truth is, most people DO go jump off a cliff because everyone else does. It’s called “social proof,” but more aptly known as conventional wisdom.
Conventional wisdom always leads to conventional results.
For example, the conventional wisdom of real estate agents is to cold call, show houses, and come running when they are called.
The conventional result is a broke, harried, and frustrated agent who is continually abused by buyers and sellers.
The anti-conventional way of thinking is to develop marketing systems that get prospects to call you, charge them for the privilege of doing business with you, then dictate the hours within which you will work. The anti conventional result is wealth, peace of mind, and a clientele who respect you as a real pro – like a trusted advisor, not a “salesman.” *(YES – I am politically incorrect and I cannot stand words like “salesperson, chairperson.etc-person” The term “MAN” (as in mankind) in a term used to define the human race, not necessarily a particular gender.)
But when you mention anti-conventional thinking to a conventional thinker, they find all kinds of ways to resist, often retreating into the world of “ethics,” saying that anti-conventional techniques are “unethical, immoral” and any other negative thing they can come up with that has little to do with reason or results.
Here’s a success truth: When faced with conventional wisdom, do the opposite, and you will often get the results you truly desire.
So, when you’re faced with conventional wisdom in any area, give it a swift kick in the butt and do the opposite. It’s the “anti-conventional” thing to do… and it gets you anti conditional results–like high quality clients approaching you asking for your advice and counsel!
Part 2 Coming Soon!
The Dr. Doug articles are provided by Doug Huggins, entrepreneur, speaker, trainer, consultant, coach, and President & Founder of B-E-S-T – Business Owners & Entrepreneur’s Success Tactics. Look for more outspoken, irreverent, politically incorrect Make Money Now Advice from Doug (Dr Doug) Huggins, visit us here again!












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